Performance Of Professionally Developed And Undeveloped Teachers Education Essay

Performance Of Professionally Developed And Undeveloped Teachers Education Essay The professional development is an emerging area to increase the performance in different fields. The professional development of a teacher is the professional growth that he/she ac ­quires as a result of his/her experience and systematic analysis of his/her own practice and through participation in training activities. The purpose of this research was to compare the performance of professionally developed and undeveloped teacher and identification of significant professional development variables that can help the teachers to increase their performance. A convenient sample of 260 respondents (school teachers) from 49 secondary schools in 13 districts of Balochistan was taken to determine the major factors showing their effect on the overall performance of teachers. An instrument consisting of two parts, Part (A) (Professional Development of Teacher) and (B) (Performance Evaluation of Teacher), was used. All variables measured on likert scale. General Linear Model was used to find out the effect of training variables on the overall performance of teachers. The demographic characteristics of teachers with the interaction of professional development program variables were found significant in increasing the performance of teachers. This research study concludes that professionally developed secondary school teachers with new teaching methodologies, techniques, styles and new knowledge perform more as compare to those teachers who are professionally undeveloped or lack opportunities, interest or deliberately avoid participation in training activities. I am submitting my thesis on Comparison between performance of professionally developed and undeveloped teachers: A study of public sector secondary school of Balochistan, as a thesis. As per the requirements, the thesis includes problem statement, the primary data along with literature review, development and testing of hypotheses. By professional development we mean the professional growth that is result of experiences and practices teacher gains and performs during his/her job career in teaching profession. According to (Carlos Marcelo 2009) The professional development of teacher is the professional growth the teacher ac ­quires as a result of his/her experience and systematic analysis of his/her own practice. In developing country like Pakistan, teachers are the key source of knowledge and wisdom for students as according to (Willy L. Komba Emmanuel Nkumbi 2008) in most developing countries, education means teachers. Due to lack of teachers guides and essential texts, invariably, teachers are the key source of knowledge, skills, wisdom, appropriate orientations, inspiration and models for the students. As a consequence, the teacher is central in facilitating the processes that lead to meaningful education and pupils learning outcomes are affected by teacher quality. No one can deny the importance of trai ning due to resources and quality as (Abdul Ghani Bin Abdullah, Austin Machana Samupwa, and Naser Jamil Alzaidiyeen 2009) stated teacher training is important for two main reasons. Firstly, considering the vast resources which are being spent on education, and particularly training itself, it is essential to ensure that these financial resources are well utilized. Secondly, the quality and quantity of the output in the form of well educated students with good attitudes will determine the type of leadership, management and workforce Namibia will have in future. It has also been observed frequently that Personality and attitudes of teacher affects the individual performance as according to (Robbins, Millett, Cacioppe and Waters-Marsh 1998, p. 28) individual performance is moderated by the personality, values, attitudes and ability of the individual which, in combination, affect their perceptions and motivation, and ultimately influence individual performance. So, we can say that the Professional development is a body of systematic activities to prepare teachers for their job, including initial training, induction courses, in-service training, and continuous professional development within school settings. This research study has tried to put light on the education system of Pakistan. We have an inherited administrative setup from British India as (Dr. Saleha Parveen 2006) describes The history of a formal system of education in India starts when in 1813 according to the charter of East India Company; the responsibility of the education of the masses was taken over by the government. It was decided that out of the profit of the East India Company, not less than, amount of Rs. one lac annually will be spent on the literacy and educational activities of the Indian people. It was just a modest beginning on the part of the government to introduce a national system of education. However, from 1813 to 1854 nothing significant was done in the field of education till 1947. Pakistan came into being under the great leadership of Quaid-e- Azam Mohammad Ali Jinah on 14th August 1947 who viewed education as an instrument of socio economic change and it was later on endeavored that the education system must meet the brilliance of people and culture of nation according to his vision as (Meher Rizvi 2003) further described that since independence, it has been tried to relate the education system to the needs and inspirations of the country and for this purpose an Education Conference was arranged in 1947 according to the directives of Quaid-e-Azam Muhammad Ali Jinah, who had provided the basic guidelines for the future development of education that the education system should/can suit the genius or brilliance of our people, our history, culture and encourage the highest sense of honor, integrity, responsibility, and selfless service to the nation. It should/can also provide scientific and technical knowledge to build up our economic life. The constitution of Pakistan 1973 also gives rights to Pakistani citizens to have education and bounds state to endeavor to remove illiteracy. The Constitution of Pakistan 1973 article 37 (b) (2004 p13) states that the state of Pakistan shall endeavor for removing illiteracy and providing free secondary education and article 38 (d) (2004 P 14) speaks of instilling moral values and of providing education to all citizens irrespective of gender, caste, creed, or race (Mahmood Salim Mahmood 2004). (Dawood Shah 2003 P-156) stated that various commissions followed it and submitted their reports periodically as report of the commission on national education of 1959 enjoyed a peculiar position in the history of educational reforms, many other commissions worked and submitted policy statements up to 1973 and many national education policies have been announced by the various successive governments after 1973 to 2009 but could not achieve the objectives. Every one of us is well aware that Pakistan had a weak educational setup at the time of independence in 1947. Illiteracy in the people was high due to insufficient numbers of educational institutions in Pakistan. We have an inherited administrative setup from British in 1947 and since then the system has tried to bring change with the help of administrative reforms but change of administrative structures did not take place completely. In Pakistan, mostly there is a centralized educational administration which is controlled by federa l ministry of education and provincial education departments are regulating the educational laws and policies at federal and provincial levels. Balochistan is one of four provinces of Pakistan and a backward but largest area with 43 percent of the countrys area. There are 26 districts and 86 union councils and it has 65 legislature seats. It (Balochistan) is a rich province with mineral resources and hot water in the shape of Gawadar Bay and deep sea port in Pakistan which needs developed workforce that can play an important role in having and using these resources accurately to make the province economically prosperous. The education sector is only one and most important sector, which can play its key role in the development of workforce through increasing the literacy rate of province. This research study tried to compare the performance of professionally developed and undeveloped teachers of public sector secondary school of Balochistan province of Pakistan where the high performing teachers satisfy the school administrator and student as well, but on other side poor performing teachers present the toughest challenge to s chool administrator. The poor performing teachers do not provide expected results even they distract others from doing their job properly. The unskilled behavior of these teachers de-motivates pupils and damages the school reputation. The aim of the study is to know about what makes a teacher to be a professional teacher and what makes a professional teacher to be an effective teacher who can show a sustainable professionalism in public sector secondary schools of Balochistan. The objective of this research is explained on page 6. It was significant to undertake a research to address the question of how professional development makes a teacher to be a productive and effective through his performance in real sense. The reasons for this research are highlighted in the contextual analysis, information about Pakistan, and government secondary education system in Balochistan. The mixed method of research was employed to achieve the research objectives. The data were analyzed through regression technique to explore the different dimensions of teachers professional development as well as performance in government secondary schools of Balochistan. It is anticipated that on the basis of the results of this analysis, policy makers and educational managers can be suggested to enhance professional development opportunities to teachers to improve their performance and quality of education in the province It was my personal interest to conduct the research on the situation of secondary school teachers professional developme nt because I personally belong to Balochistan province and being a teacher, I wanted to know the reality about school teachers level of professional development and their performance. The researcher conducted research in thirteen districts of Balochistan and the number of teachers who are respondents in this research study are 260. The majority of the respondents or teachers belong to rural area in this research study and they are as 53 respondents were from urban area and 207 respondents belonged to rural area. The majority of the respondents in this study are male teachers but the female teachers were tried to include at maximum. The male teachers are one hundred and ninety (190) where as the number of female teachers is seventy (70). 1.1 Statement of problem It has been observed that secondary education overall in Pakistan specifically in Balochistan has not achieved its standards whereby it could be compared to international secondary level education. A major factor in this low performance is schoolteachers professional development. 1.2 Objective The objective of this research is to compare the performance of professionally developed and undeveloped school teachers of public sector secondary schools of Balochistan and to find out the causes of high or low performance if any proved through this research study. 1.3 Research Scope and Limitations The scope of this research is to have proper and accurate information from the 13 districts which will represent the province consisting of 26 districts. 1. The respondents were randomly selected from the schools of 13 districts in Balchistan according to the convenience of the researcher. 2. The questionnaire was personally filled out by the researcher only from school teachers available in schools with the help of their principals and head masters as supervisor or administrator. 3. We felt difficulty in traveling to different districts situated in far flung areas of Balochistan during the severe cold season of winter included in the sample due to lack of time and resources. We faced a problem that some respondents did not respond properly due to unknown reasons. 4. We faced a problem of improper response from some respondents due to unknown reasons. 5. We felt it difficult to cover all districts of Balochistan for data collection due to shortage of time. It will be good for other research study to cover all districts of province if any takes place in future. 1.4 Thesis Structure This thesis consists of five chapters. Chapter 1 discusses the problem about which the research was carried out and in general about the education system of Pakistan. Chapter 2 is about the literature review and the theoretical background is developed. In Chapter 3, we describe the methodology adopted including sources of information and data collection methods are discussed. In chapter 4, the empirical data collected through questionnaire is analyzed and results are concluded on the basis of a survey. Conclusions are drawn and necessary recommendations are suggested in chapter 5. 1.5 Research Hypothesis H1: The participation in workshop is major factor which affects the overall performance of teacher. H2: The participation in seminar is major factor which affects the overall performance of teacher. H3: The participation in qualification or degree program is major factor which affects the overall performance of teacher. H4: The participation in observation visit of other schools is major factor which affects the overall performance of teacher. H5: The participation in network of trainers is major factor which affects the overall performance of teacher. H6: The participation in research is major factor which affects the overall performance of teacher. H7: The participation in mentoring or peer observation and coaching is major factor which affects the overall performance of teacher. H8: The higher professional qualification is major factor which affects the overall performance of teacher. H9: The higher academic qualification is major factor which affects the overall performance of teacher. H10: Gender as a respondent is major factor who is compared on the basis of overall performance. H11: District is factor which is compared on the basis of overall performance. CHAPTER 2 LITERATURE REVIEW Different researchers have defined and clarified Training according to their understanding to achieve the research objectives. Pakistan like other countries of the world is trying to change its education system to survive. With the start of new millennium, many countries in the world are engaged in educational reforms. One of the key elements in these reforms is professional development of teachers; countries in the world have acknowledged that teachers need to be changed in order to improve education systems because they are the most significant change agents in these educational reforms. This role of teachers as change agent in educational reforms makes the field of teachers professional development an important area, and has received specific attention during the past few years as (Carlos Marcelo 2009) said The professional development of teach ­ers includes all the experiences of natural learning as well as the more planned and conscious ones which try, both directly and indire ctly, to benefit individuals, groups or schools and which contribute improving the quality of education in the class room. It is the process by which teachers, whether alone or accompanied, review, renew and further their commitment as agents of change, with moral teaching aims. Moreover, they acquire and develop knowledge, competencies and emotional intelligence that are essential to professional thinking, planning and practice with children, adolescents and colleagues throughout each stage of their teaching lives. It has also been tried first of all to define and understand the term professional development that comes through teachers training for the comparison of school teachers performance as According to (Thomas N Garavan, Carole Hogan, Amanda.Chir and ODonel-Chir 2006 p20), Training is a systematic process through which an employee is helped or facilitated to master defined tasks or competencies for a definite purpose. In teaching seven steps and the required skills may be su ggested for effective teaching as follows: Preparation for instruction (Organizational skills); Motivation (Communication skills); Presentation of the learning task (Focus skill); Inducement of the trial response (Feedback skill); Correction of the trial response (Questioning skill); Fixation of response (Closure skill); and Test response (Evaluation skill) Even though the enumerated skills are interdependent; one is as effective alone as it is when combined with others (A.A ADEDIDURA and BADA TAYO 2007 P-166). (Cheryl Kariuki 2009 p1-9) defined that Professional development for teachers is the range of formal and informal processes and activities that teachers engage in both inside and outside of the school in order to improve their teaching knowledge and skills. As (DEECD Victoria 2005) said that the vision must be recognized about professional teacher who has required updating his or her knowledge and skills consciously and continuously due to new knowledge as a response to new research and emerging needs not only changing world about learning and teaching taking place. Development is considered as a learning process for teacher which continues from his entry in the teaching profession to retirement as (GUSKEY and HUBERMAN 1995) stated, Professional development can also be viewed as a dynamic process that spans ones entire career in the profession, from preparation and induction to completion and retirement. Effective professional development program plays key role in teachers learning and satisfaction and it needs proper evaluation of program. The effective evaluation of any professional development activity needs to incorporate five levels of investigation. The first level of evaluation examines participants general satisfaction levels wi th the logistics and organization of the professional development activity. In evaluating the second level, participants learning, evaluators assess whether or not participants have achieved an understanding of the knowledge and skills (general content) of the professional development session. The third level, organization support and change, examines whether organizational policies or practices may undermine or support the implementation of the professional learning. Because of this, the deconstruction of the local and/or national environment (context) is essential to determining whether or not the content or processes involved with the professional development activity can actually be achieved or implemented. The fourth level of evaluation, participants use of new knowledge and skills, is focused on whether or not the professional learning actually made a difference in participants professional practice. The goal of the final level of evaluation, student learning outcomes, is inte nded to evaluate whether or not the professional learning activity benefited students in any way (Dawn C. Wallin, Phyllis Hildebrandt and Sakil Malik 2008). The professional development is right of teachers and there must be equal opportunity concept for distribution of rights such as teachers in urban areas get few professional development opportunities as compare to teachers from the rural areas which show little bit sense of discrimination and a denial to equal opportunity concept as (Suleyman Sadi 2001 p117) in his research study said, The results show that rural schoolteachers have been less fortunate in having access to in-service training activities than urban schoolteachers.(Dr.Nabi Bux Jumani 2007) said the quality and the level of excellence in education depend upon the quality and competence of teachers. The competent teacher is possible through a careful program of teacher training. A teacher is trained in both theory and practice and it becomes essential that training should equip them to do a challenging job. Good teaching also includes teachers style because he is performing a role of manager when he sets learning activities and he manages the classroom as (Shaukat Hussain 2004 P-20) described that teaching style is a complex amalgam of belief, attitude, strategy, technique, motivation, personality and control. Teaching style lies at the heart of the interpersonal relationships between teaching and learners. However a basic set of factors lies behind teaching style. These relate to; Attitudes towards knowledge and learning. Preferred means of maintaining control over learners. Preferred ways of organizing class activities. Positive and negative feelings about the teaching itself. Beliefs about the purpose of education in general. Influences from within the teachers role set. Beliefs about the best ways of learning. Attitudes towards the learners. We always demand teacher to give good teaching in school but for a good teaching, teacher needs some autonomy that will surely help him to give quality in classroom ultimately leads to students achievement as (Bill Mulford P-17 2003) described Conferring professional autonomy to teachers will enhance the attractiveness of the profession as a career choice and will improve the quality of the classroom teaching practice. The sophisticated pedagogies and technology makes him effective in the teaching career of a teacher. (Thomas R. Guskey 1986) said that teaching profession needs a complete, specific and significant change in attitude of teacher through Professional development as is claimed to bring change in teachers attitudes is linked

Are You Afraid of the Dark

ARE YOU AFRAID OF DARK ? Prologue: In Berlin, Germany, Sonja Verbrugge receives an alarming instant message from her husband, Franz. He tells her to flee the house and go to the Artesemia Hotel, a hotel for women only. The message ends abruptly without explanation and the terrified Sonja heads for the Artesemia as Franz had instructed. At a street corner in mid-flight, she is pushed into the street. As if on cue, a double-parked limo leaves its space and heads right for her, knocking her to the ground. A passing ambulance stops for her and as she is strapped onto a gurney, the attendant calls Sonja by name.Before she can react, a hypodermic needle slides into her arm. In Paris, France, Mark Harris waits on the observation deck of the Eiffel Tower. Within two years young Kelly rises to the top of the modeling profession. In addition to her looks, she possesses an air of untouchability, which attracts men. She returns to Philadelphia to visit her mother, who thanks her for the money sh e sends every month. Her stepfather, however, makes it clear that Kelly is no longer welcome in their home. Before she leaves town, Kelly visits Mrs. Houston at the library and thanks her for changing her life.Kelly returns to Paris, where she meets a man named Mark Harris. Mark, like many men, approaches Kelly with the hopes of getting to know her. Kelly is put off by him at first, but Mark is persistent, sending her flowers and gifts and finally, a beautiful dog named Angel. Kelly and Diane sit in a coffee shop across the street from KIG. Diane tries to explain that she and Kelly have the same problem and may be able to help one another. Kelly is still reeling from Tanner's insinuations about her dead husband and a woman named Olga and does not really wish to know what Diane might have to say about her husband.When Kelly sees Diane's face on the coffee shop's television and hears her televised image describe the details of Altieri's homicide for the cameras and courtroom, her eyes widen in fear. The not guilty verdict is announced and Anthony Altieri answers the reporters' questions. He indicates that he plans to retire and â€Å"clean up a few old debts. † Kelly knocks over her†¦.. As Harry Flint waits for the women in the penthouse suite, he recalls office functions previously held there. Three times a year KIG hosts â€Å"board meetings† in the suite, which are actually orgies with eautiful prostitutes supplied by Tanner's money. Flint gets turned on thinking about the orgies and plans to take out his lust on Kelly and Diane when they arrive. Unaware she is walking into a trap, Diane exits the elevator and walks down the hall towards the penthouse. She is momentarily delayed by a bellboy who is blocking the hallway with his luggage cart. In that moment, Kelly gets off the elevator and sees Diane in the hall. They quickly realize that neither of them set up this meeting. They stare at the door to the penthouse†¦Now that Kelly and Di ane know who their husbands intended to visit in Washington, they decide to visit Senator Van Luven themselves. They call her office from a pay phone repeatedly, until the receptionist finally agrees to give the senator a message. They wait for two hours at the pay phone before it rings. Senator Van Luven is on the line, sounding irritated. Diane quickly identifies herself and explains that her husband and Mark Harris were murdered to prevent them from seeing the senator. The senator recalls seeing their names in her appointment book.Someone had called her office and cancelled the men's visit; afterward she learned they had both died. Diane has Senator Van Luven's attention now. Van Luven instructs them to take the next red-eye to New York†¦. CHARACTERS Diane Stevens Diane Stevens is a sensitive, artistic soul who has achieved both personal and professional happiness. An acclaimed artist on the New York scene, her still-young marriage to Richard Stevens provides her with a thou ghtful, caring soul mate and, she expects, a long and happy future together.Trouble first arrives in her life when she accidentally witnesses a brutal mafia murder. With her husband's encouragement, Diane bravely does the right thing and testifies against the mafia. Thus she blames herself when she receives the news of Richard's death, thinking that the mafia killed him in retribution for her testimony. A highly spiritual individual, Diane begs her departed husband's spirit for forgiveness and then immerses herself in the grieving process. Wanting nothing more than to fade away from society and lick her emotional wounds, Diane is brought†¦..SUMMARY: Are You Afraid of the Dark? is an action-filled thriller which takes the reader on a tour of the playgrounds of the rich and famous. Tanner Kingsley takes white-collar crime to new heights by using his billion-dollar think tank corporation to create a machine for himself, which can control the weather. Prima is actually the brainchi ld of Tanner's older brother, Andrew Kingsley, who heads up the Kingsley Group think tank. Andrew initially creates Prima in the hopes of addressing the environmental problem of global warming.Andrew's brother, Tanner, is not as concerned with solving the world's problems as his older brother. Instead, Tanner dreams of turning the philanthropic Kingsley Group into a supercharged think tank devoted to earning profit and power. He is a megalomaniac of the highest order, who intends to hold the world hostage once he has perfected the Prima project. First, he needs to get his brother Andrew out of the way. Tanner secretly sabotages a dangerous experiment with which Andrew is involved and Andrew's resulting exposure to toxic gases leaves him severely brain-damaged.Now Tanner is free to explore his power-hungry goals as the sole head of the think tank, which he renames Kingsley International Group, or KIG. Unfortunately for Tanner, four of the scientists under his employ at KIG manage to figure out what Prima can do, despite his best efforts to keep them in the dark. When the scientists learn that Tanner does not intend to give Prima to the government, they realize that he intends to use it for more sinister purposes. The scientists plan a rendezvous in Washington, D. C. here they intend to reveal Prima's existence and purpose to Senator Van Luven, a member of the Senate Select Committee on the Environment. Before they can meet with the senator, all four men are killed. Tanner doesn't stop there; he goes after the men's families as well, just in case the scientists talked to their loved ones about Prima. Sonja Verbrugge is killed in Berlin, Germany. Her husband had worked for KIG Berlin and was one of the four men scheduled to meet with Senator Van Luven in Washington. Lois Reynolds is attacked in Denver, Colorado, just a few miles from where her brother Gary's airplane mysteriously crashes.The other two scientists killed by Tanner are Richard Stevens and Mark Harri s. Their unsuspecting wives, Diane and Kelly, are about to become Tanner's next targets. Both women have barely recovered from the initial shock of the news of their husbands' deaths when Tanner goes after them. The unsuspecting women should make easy targets for the practiced assassins who Tanner hires. However, time after time, the assassins miss their targets. With a combination of ingenuity and luck, the women escape several death traps and together resolve to learn the secret that got their husbands killed.Diane Stevens and Kelly Harris are unlikely heroines for an action thriller. Diane is a sensitive artist and Kelly is a glamorous supermodel. The women may be inexperienced investigators, but with their beloved husbands' deaths as motivation, they quickly pick up Tanner's trail. Kelly and Diane learn about the other related deaths and escape the country to visit the scenes of the crimes. They travel to Berlin, Germany, where Sonja Verbrugge was killed and Paris, France, where Kelly's husband Mark met his untimely death.They are hampered at every turn by Tanner's thugs, Greg Holliday, Vince Carballo and the exceedingly bloodthirsty Harry Flint. Unable to learn anything in Europe, the two heroines return to the United States, where they visit the site of Gary Reynolds's plane â€Å"accident. † They discover that Gary's sister Lois is still alive after escaping a firebomb and from Lois the ladies finally learn about the existence of Prima. Intending to finish what their husbands started, the two women make an appointment with Senator Van Luven. They plan to disclose to her the details about the Prima project.Unfortunately, the women don't realize they are walking into the same trap Tanner had so effectively set for their spouses. Senator Van Luven turns out to be Tanner's co-conspirator and his girlfriend. In a showdown at the senator's home, Tanner sets his goon, Harry Flint, on the trapped women. Kelly and Diane manage to elude Flint's clutches an d the women go straight to the press with details about Prima. This forces Tanner to destroy his prized weather machine, but he has one more surprise in store for Kelly and Diane. He has secretly built a second Prima in the French Polynesian islands.Tanner and Senator Van Luven escape on Tanner's private jet, leaving Prima I set to self-destruct. They intend to hold the world hostage with the power of Prima II. Tanner makes the critical mistake of underestimating his brain-damaged brother Andrew, however. Tanner leaves Andrew behind to die in the Prima explosion. Andrew, even with his mental disability, realizes his brother has become an evil man. As his final act, Andrew sets Prima to destroy the KIG jet with Tanner and Van Luven inside. With Tanner Kingsley dead, his vast conspiracy collapses.Kelly and Diane have survived their ordeal and set about reclaiming the pieces of their lives. Point of View The point of view in Are You Afraid of the Dark? takes the form of third person na rration. This third person narrative is also omniscient, but only to a certain degree. In order to maintain the suspense, author Sidney Sheldon must withhold certain facts from his otherwise omniscient narration. However, the narrator is easily able to see inside the minds of every character, from major to minor and reveals as much of their thoughts as appropriate.In this way the reader is able to learn about Diane Stevens's and Kelly Harris's relationships to their husbands. The men die at the very outset of the novel, thus it is only through the recollections of the female protagonists that the reader is able to get a sense of the dead men's characters. Interestingly, this semi-omniscient narrative†¦.. Conspiracy A big-brother style conspiracy is at the heart of this action-suspense novel by noted author, Sidney Sheldon. Sheldon, like other conspiracy writers, plays on the natural fear all human beings have of the unknown.Conspiracies seem more frightening to many people than open hostility because it is difficult, if not impossible, to defend oneself against an unknown enemy. The most chilling parts of any conspiracy stories are the moments in which the conspiracy can actually be seen. These fleeting glimpses of a powerful enemy can be more frightening, psychologically, than confronting a powerful enemy face to face. For Kelly this moment first arrives in her hotel room. When an unseen man lies to her to gain entrance into her suite, she is terrified. Although she does not yet know the scope of the plot against her,†¦..

My Family s Summer Cabin - 1271 Words

My family’s summer cabin was along the south coast line of Norway. Since it’s a time share between my entire father’s side of the family, we were not able to spend as much time as we sometimes wanted to there. Therefore, one summer when I was 11 years old my parents sent me to spend time alone with my grandmother at the summer house. In Norway its common to share a cabin with your entire mother’s or father’s side of the family and have specific weeks where each family can stay at the cabin. This summer my family was not able to take advantage of our week at the cabin, therefore I was sent to spend time with my grandmother. Later in life I suspect this was because my parents often thought of me as a very sensitive and wimpy child. They†¦show more content†¦They were brothers that spent their entire summers on the island. The older one named Nils was the more experienced and tougher of the two, while the younger brother Per usually just follo wed his older sibling around. In my young and impressionable age, I looked up to Per and Nils. They had qualities that I admired such as being leaders from a young age and being experienced in taking initiative. I remember one previous adventure I had had with them were they took me out on their little rubber boat in the ocean to shoot seagulls with their BB gun. This incident showed me that Nils and Per were quite the young risk-takers since shooting seagulls is illegal in Norway outside of certain areas and seasons. One day we decided to traverse all the way to the other side of the island where none of us had gone before. Being relatively inexperienced with hiking on the island I did not have very good shoes to hike in the terrain. I was wearing flat soled slip on shoes. Despite doubting if that I had the correct footwear to be hiking I decided to go with them anyway as to not seem wimpy in the presence of two young experienced hikers. While traversing slanted rocks and mossy grounds, my flat shoes, that I had absolutely no business in hiking in slipped. I was sent tumbling like a wild log down the slant of the mountain. From my memory I must have rolled around for about 30 seconds, hitting and rocks and bushes in my

Overview of Alcohol Advertising Essay - 2476 Words

Introduction In terms of business, advertising is a type of marketing communication that is used to encourage, persuade or manipulate groups of people to take some action or continue with the actions that they were taking (Percy, 2008, p. 82). In majority of cases, the outcome that is sought to influence the actions of the customer in terms of profitable contribution even though other forms are also popular (Hansen and Christensen, 2007, p. 82). This particular type of work is in a category that is referred as effective labour and the commercial advertisers more of than not seek to elicit increased consumption of the products that they promote through branding that entails linking the product to particular qualities in the mind of the†¦show more content†¦The organization does not receive funding and assistance from the government but they impose tariffs on the marketing segments of the economy. The role that is assigned to it is the make sure that the content of advertisements is regula ted, sales promotions as well as direct marketing in the United Kingdom through the investigation of the complaints that are made about advertisements, direct marketing or the sales promotions and making the decision whether the advertisements comply with the standards codes. These codes specify that before there is a distribution or prior to submitting communication that is associated with marketing so that it can be published, the marketers must have evidence that is documentary that will prove all the claims regardless of whether they are direct or implied which are capable of objective substantiation. Further, there should be no communication that is associated with marketing which can mislead or have the potential to mislead by being inaccurate, ambiguous, exaggerated or omit some of the issues. 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A marketing or branding message that the advertising campaign is based on might be â€Å"lost in translation† and deliver a different meaning or unwanted effect. â€Å"Slang† words that are used in American ads might be very hard or impossible to translate into a foreign language because they do notRead MoreEffectiveness Of Pictograms, Interpretation And Adherence, Health Literacy1189 Words   |  5 PagesForward Theory Safety Information Effectiveness of Pictograms Interpretation and Adherence Health Literacy Requirements Reduction of Risks The Caduceus and Aesculapius Measuring Comprehensibility Design Overview Visual Warning Information Pictogram Interpretation Results Future Studies Reference List Influences and Recommended Reading Foreward Visualising pharmaceutical information in communicating warnings, dosages and directions through pictograms. Assessed through guessabilityRead MoreBeer Industry Marketing Analysis2117 Words   |  9 Pages(Alcoholic Beverages, 2005). 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